Discover the Expertise Behind Your Local SEO Success
Ken Fortney, Organic Marketing EXPERT
Unlock the full potential of your local service business with proven SEO strategies and expert guidance from Ken Fortney.
Ken Fortney
Ken Fortney is a seasoned expert in the field of organic marketing, specializing in local SEO, SaaS SEO, e-commerce SEO, and influencer marketing management. With years of experience and a passion for helping businesses grow, Ken has established himself as a trusted authority in the industry. His innovative strategies and hands-on approach have led to significant improvements for countless clients, making him a sought-after consultant.
What does it mean to be a local SEO consultant?
Finding your local business online – whether it be your Google Business Profile on Maps or your website homepage landing at the top of a Google search – doesn’t come without knowledge and backend work.
From knowing the words your customers type into their smartphones to find you to crafting blogs and profile descriptions, these all require deep knowledge for how Google ranks you and your competitors’ online presences.
Local SEO means you land right at the top of a Google search without putting any paid advertising dollars behind it. Though it may sound impossible, it really isn’t. And I show you how for your local service business.
Why Me?
The online world can be vast and daunting. With a rich tapestry of experience, a tried-and-tested track record, and a genuine passion for helping businesses shine online, I’m your trusted local SEO expert. Whether you run a fleet of mobile detailers, a plumbing service, or a local cleaning business, I can help you be the name everyone sees and remembers online.
Veteran-Owned & Operated
My disciplined approach and keen attention to detail stem from my service days with the United States Marine Corps. Here, I learned the art of data collection, reporting, and most importantly, commitment.
Professional Journey
2023 – Present
Founder & CEO
That Local Pack
Ken founded That Local Pack to help local service businesses achieve greater visibility and success through tailored local SEO strategies.
2022 – 2024
Senior Content Marketing Manager
GoSite
Ken is member of GoSite’s senior leadership team, developing content and SEO strategy for the company GTM strategy. GoSite serves local service businesses across the United States with online visibility and small business management tools.
2019 – Present
Content Marketing & SEO Consultant
Ken has worked with a wide variety of SaaS, service, and agency clients, helping them deliver effective content to improve their search engine optimization and lead generation strategies.
2013 – 2018
Local Business Owner & Local Marketing Consultant
Ken has owned and operated everything from a local lawn care business to a local direct mail agency and everything in between. He also guided new franchisees to secure funding and plan for successful launches in their local service areas.
Prior to 2013
United States Marine Corps
Ken is a proud Marine Corps veteran. He was honorably discharged after serving in Haiti, Djibouti, Afghanistan, and an MEU aboard the USS Nassau.
Our Services
01
Local SEO for Service Businesses
Boost your local service business’s online presence with our specialized local SEO strategies. We help you rank higher in local searches and attract more customers.
02
SaaS SEO
Optimize your SaaS product’s visibility with our tailored SEO solutions. We focus on increasing organic traffic and converting visitors into loyal users.
03
E-commerce SEO
Drive more sales to your online store with our e-commerce SEO services. We enhance your product listings and improve your site’s search engine rankings.
03
Influencer Marketing Management
Leverage the trust of trusted creators in your industry or online retail space. We focus on connecting you with micro and nano influencers who are highly engaged audiences on social media.
Ken Fortney
Organic Marketing & SEO Expert
Phone: (916) 234-3516
Email: ken@thatlocalpack.com
Location: Location independent
About Me
With over a decade of experience in organic marketing and local SEO, I have helped numerous businesses enhance their online presence and achieve their marketing goals.
Skills & Expertise
Local SEO
Organic Marketing
SaaS SEO
Influencer Marketing
Content Marketing
Marketing Strategy
Work Experience
2015 – Present
Founder, Freelancer, Consultant
That Local Pack
- Optimizing website exposure through effective SEO strategies.
- Developing engaging content for articles, blogs, and company websites for SaaS and e-commerce brands.
- Providing agency-level SEO to local service businesses in the United States.
- Analyzing high-level marketing data to review performance and set reasonable quarterly sales and marketing goals and KPIs.
2022 - Present
Senior Content Marketing Manager
GoSite
- Overseeing all content efforts supporting sales, customer success, lead generation and marketing.
- Enhanced website traffic by more than 500% through effective SEO management, blog creation, keyword research and backlink strategies.
- Achieved a 1200% increase in MQL growth in under 6 months through on-page conversion techniques, trials and testing.
- Reduced cost per lead by over 50% and cost per customer by over 85% through optimized Facebook Ad campaigns.
- Leveraging generative AI to streamline content creation for a lean marketing team.
2022
Marketing Director
Cipio.ai
- Worked with executive leadership to set go-to-market (GTM) and branding strategies.
- Set demand lead generation and marketing goals, tracking performance through various analytics tools.
- Launched and managed a purely organic marketing strategy that included content marketing, social media marketing, SEO and influencer marketing campaigns.
2019 - 2022
Content Marketing Writer
GRIN
- Boosted blog traffic by over 450% and time-on-page by 15% through original long-form blog content.
- Researched industry trends and crafted content to support broader marketing strategies.
- Partnered with clients to co-write white papers and “how-to” courses on scaling influencer marketing programs for e-commerce brands.
2015 - 2018
Business Development Manager
Premier Access Consulting
- Collaborated with founders on sales efforts and processes, including lead generation and manual routing systems.
- Generated and managed referral partners through networking, prospecting and trade show events.
- Led website content and SEO strategies to increase organic lead generation and online brand recognition.
education
Masters in Business Administration (MBA) from Webster University, graduated 2014
Masters in Marketing & Public Relations (MS) from Liberty University, graduated 2017
Graduate Certificate in Project Management 360 from eCornell, graduated 2019
Graduate Certificate in Digital Marketing from eCornell, graduated 2019